PIMA is also swahili for ‘measure, weigh, test, examine, assess’

PIMA is a rigorous, relevant and challenging performing arts curriculum that prepares students for the future in Kenya. PIMA piloting is on-going alongside the national process Talanta Mtaani Season 2 with the aim of identifying, training, mentoring and eventually seeking employment opportunities for talented youth through a national talent search contest broadcasted in mainstream media (Standard Group). The on-going process (July-Oct 2018) is aligned with the overall strategic intentions of Uwezo Awareness Organization (UAO), Ciplar International (CIPLAR) & the Civil Society Urban Development Platform (CSUDP) of ensuring that talented youth are comprehensively equipped to enable them venture in the various creative arts markets with the overall aim of ensuring sustainable earnings in an environment devoid of unfair advantage from the various stakeholders.

PIMA capacity building training is for unlocking opportunities in the creative industry for disadvantaged youth in the urban environment

PIMA is for promoting social enterprise amongst youth by developing their creative and innovative potential through non-formal learning in ways that are relevant to employability.

We have identified that there is a need of remodeling the interventions targeting youth in the creative industry with focus on creating linkages to the market, artist development training, copyright protection, mentorship and support for direct market linkages.





In Season 2 the PIMA training (July - October 2018) tours around the country empowering disadvantaged youth in the creative industry. Prior to each audition of talent Ciplar International, CSUDP and Uwezo Awareness holds a two day training for the shortlisted contestants. During the regional finals the beneficiaries are given an introductory course, in the quarter finals an intermediate and lastly the advanced training happens during the semi finals. The curriculum development is led by the certified professional life coach Beatrice Ollimo and Naliaka Robai of the CSUDP. The initiative is supported by the Standard Group Media and the Swedish Embassy in Nairobi.

The PIMA Model has 4 pillars: Protection, Interconnection, Mentorship & Assistance.


This pillar is aimed at ensuring that the beneficiaries are sensitized and provided with adequate protection using the relevant available tools. In this regard the intellectual property (IP) system (amongst many others) will utilized for creating and maintaining exclusivity over creative and innovative output from targeted youth. Targeted youth will be assisted with the process of acquiring IP rights (IPRs).


This pillar is aimed at ensuring that the targeted youth derive the greatest possible value from the networks and market knowledge of UAO and CIPLAR International. It is therefore expected that once this business bonds and relationships have been formed with various players in the creative and cultural sector, the graduates of this support would easily be able to navigate the market for suitable opportunities.


This pillar is anchored on the premise of being the “bigger brother” or better put “hand holding” the targeted youth in the process of nurturing their various talents. The targeted youth in this initiative will therefore be mapped with selected successful local artists in the various areas of interest so as to enable them progressively acquire additional skills which will be necessary for the future success.


This pillar is basically aimed building the capacity of the targeted youth by rolling out the training. Other aspects of the pillar would include but not limited to the following:

  • Support in developing go to market strategies;

  • Branding of artists;

  • Support with linkage with various institutions.

© 2019 Ciplar International, Uwezo Awareness & Csudp - Talanta Mtaani Consortium